What Loyal is
A loyalty and offers system for to bring you more sales, without the admin.
Loyal is a loyalty scheme and an offers engine in one. Our AI assistant sets both up for you in minutes and keeps them working — so your customers stay engaged and spend more with you, without you running anything.
More customers
People nearby find you in the Loyal app and see what they would collect before they walk in.
More frequent visits
A reward already in progress is a reason to come back — and the agent nudges the ones who go quiet.
More spend per visit
Offers lift the baskets worth lifting, targeted by what people actually buy.
Founding venues
Just launched. First venues on us.
You'll work directly with us. We build what the first venues ask for.
01 · Loyalty
Pick a scheme that keeps them coming back
Three structures, each with what it does and when it suits you. Pick one and the wizard opens with it selected.
Stamp card
5/9A free coffee on your next visit
Stamps
A stamp each visit, then something free. The one everyone already understands.
A stamp per visit, once they spend over your minimum
Streak bonus for customers who come in every week
Best when you want people coming back more often
Balance
320 pts
Points
A balance that grows with spend and buys whatever you put on the list.
Points on every pound, so bigger baskets earn faster
You pick the rewards, we price them from your menu
Best when spend varies a lot between customers
Tiers
Levels your best customers climb, each one worth a little more.
Levels based on the last 90 days of spend
Each level unlocks a better reward
Best when your regulars spend well above average
Stamps
A stamp each visit, then something free. The one everyone already understands.
A stamp per visit, once they spend over your minimum
Streak bonus for customers who come in every week
Best when you want people coming back more often
Points
A balance that grows with spend and buys whatever you put on the list.
Points on every pound, so bigger baskets earn faster
You pick the rewards, we price them from your menu
Best when spend varies a lot between customers
Tiers
Levels your best customers climb, each one worth a little more.
Levels based on the last 90 days of spend
Each level unlocks a better reward
Best when your regulars spend well above average
02 · Offers
Build targeted offers that bring in more spend
Trigger, audience, reward, limits. Click a step to set it up, or ask the assistant — nothing goes out until you publish.
Steps
Trigger
Starts the flow — what they do
Audience
Filter by stamp progress
Reward
The offer + how it appears
Limits
How often each member can claim
Offer assistant
Click a step to set it up, or ask the assistant on the right.
Trigger
Spends £3+
Audience
All members
Reward
Free pastry
Limits
Once per week
Reward what they get
The reward
In your own words — staff see this exact wording at redemption.
Image
Preview
A free coffee on your next visit
Available until Sunday.
How members see it in the Loyal app
Trigger
Starts the flow — what they do, or when.
Audience
Filter by stamp progress, spend or how long they have been away.
Reward
Something off your own menu, at your own price.
Limits
How many, how often, and when it stops.
The Loyal agent
Meet the manager who never clocks off
Ask it anything about your members and spend. It drafts the next move, and runs only what you have signed off.
Offer assistant
SuggestWatches and queues suggestions. You approve every change.
For review · 1 waiting
Double stamps on Tuesdays
1,305 members · about £180 in free coffees
Win back 412 lapsed members
No visit since 4 August
Drafted offer
Quiet Tuesday, double stamps
At the counter
No hardware, stamps or QR codes
Your customer pays the way they always do. Nobody scans a card, reads out a code, or asks whether they are a member.
What actually happens
They pay as normal
Card, phone or contactless, on whatever machine you already use.
The sale settles at their bank
We match it to your venue. Nothing is asked of you or your staff.
Their progress moves
A stamp, points or a level appears in their app, and a reward when they earn one.
Pricing
One venue, one monthly fee. No hardware to buy.
Cancel any month. Your members and their progress stay yours, and we will export it for you if you leave.
Loyalty
£29
per venue, per month
Stamps, points or tiers
Members join in one tap from matched card spend
Members, distributions and funnels
Unlimited staff accounts
Loyalty + offers
Most venues£49
per venue, per month
Everything in Loyalty
Offer journeys, targeted on real spend
The agent, drafting and queueing
Autopilot with an undo on every change
Multi-venue and group pricing on request. No setup fee, no card terminal to replace.
Nothing. There is no keypad step, no scanning and no prompt to remember. Progress comes from matched card spend, so service speed is unchanged.